Black Friday 2024 Recap: What Actually Worked in the UAE & Saudi Arabia 


Learn from real examples of how top retailers dominated last year’s Black Friday and get inspired to craft your winning campaigns this year.

Black Friday 2024 broke records across the GCC and now you can see exactly how brands did it. 

Inside You’ll Get:

🎥 Visual Library: 100+ real examples screenshots of last year’s GCC Black Friday deals.
🧠 Expert Commentary: Key lessons and trends that shaped the 2024 retail performance.

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We have collected and analysed real screenshots from the top-performing retailers across categories:

  • Fashion 
  • Beauty 
  • Electronics 
  • Grocery 
  • Home & Furniture 

You will see how brands like Carrefour, Namshi, Noon, Faces, Centrepoint, and others executed their campaigns, from hero banners and product bundles to discounts, urgency tactics, and creative copywriting.

This resource is for you if:

✨ You’re preparing your Black Friday or 11.11 campaigns and want to see what worked in real life.
✨ You manage an eCommerce brand or marketing team and need inspiration for banners, offers, and messaging.
✨ You want to benchmark your brand against leading UAE & Saudi players.
✨ You’re a marketer or agency professional looking for proven regional insights.